4) Who would be the audience for your media product?

 Knowing what your target audience is a very important stage when making any media product. A target audience means a group of people that you aim your product at by what content you use e.g. Females 25+ years old. Establishing your target audience right at the beginning of your planning process means that you can plan what content will appeal to your target audience and also how you or the distribution company will promote your product to that target audience. Some marketing campaigns appeal to younger TA's by using viral marketing such as Facebook pages, Twitter feeds and online applications and competitions.


 We decided that since the genre of the film is horror the age of the primary target audience would be best at 15+ years old as the certificate of horrors tend to be 15 or 18. We settled on 15-24 years olds because the characters in the film would be within that age bracket so the target audience would relate to the characters and therefore may feel the emotions that the characters feel. As for the gender we decided that males would be appropriate to focus on as males are generally more likely to want to go and see a horror film, especially within that age range. The main character was also male so there would be a sense of relation there too. 


 Our secondary target audience would be in the same age range as our primary but instead of males they would be females. This is because some females also like to watch horror films or The men who go to see the film may want to take their girlfriends along to see it as well so we considered them as a secondary target audience so they might want to see it as well.


 This is a profile of a typical member of our primary target audience:

Name: Jason
Age: 18
Gender: Male
Interests: Music, playing guitar, watching films and studying.
Favourite films: Insidious, Saw, Shawshank Redemption, Forrest Gump and The Sixth Sense.
Favourite Genres: Horror and Comedy
About: Jason is a 18 year old student at college. He studies hard but likes to relax in the evenings and watch films. He said he is yet to find a horror film that really scares him.